I pondered this deeply when I first began my journey into the world of gemstones, starting with sapphire. "The industry," they said — that was the answer. Some centuries ago, a handful of scientists and institutions gathered to decree what colors and inclusions should define the "perfect" sapphire. How lifeless, how mechanical that sounds!

But there's an ancient saying: " Beauty lies in the eyes of the beholder." How then can the soul of a stone, forged by magma deep within the Earth’s embrace over millions of years, be confined by the fleeting theories by a short-lived human existence?

I dream of a space where gemstones reveal their wild, untamed beauty. Not all sapphires are royal blue. My stones aren’t measured by AAA or AAAA ranks, nor dissected for their inclusions. I seek stones as enchanting as the purple of sunset, as delicate as morning mist, as blue as a summer sky, as green as a meadow, and as mysterious as the infinite galaxy.

Come see my collection — and tell me, do you feel the same wonder?